AI policy

At Postery, we believe in being transparent about how we use artificial intelligence. This page explains where AI plays a role in our business — and where it doesn't.

Our art is made by humans

Every artwork in our catalogue has been created by a real artist, photographer or creative — not generated by AI. Our motifs are the result of human imagination, skill and craft, refined by our design team. We are committed to working with and fairly compensating the artists and creatives we collaborate with, and we will never replace their work with AI-generated imagery.

How we use AI

We do use AI in certain parts of our business, and we want to be upfront about that.

Product content and translations — we use AI to help create and translate product descriptions, metadata and other content across our markets. We always review and quality-check this content to ensure it meets our standards before it goes live.

Image editing — in some cases, we use AI tools to assist with retouching or enhancing lifestyle and environmental images. This means improving existing photos, not generating images from scratch.

Internal tools — AI may be used to support internal processes such as customer service tools, search functionality or product data management. In all cases, human oversight is part of the process.

What we don't do

We do not use AI to generate artworks or motifs for sale. We do not feed customer data into AI systems. We do not use AI-generated content without human review.

Our commitment

The use of AI is evolving rapidly, and so is our thinking around it. We are committed to using AI responsibly, evaluating new tools carefully, and always prioritising quality and transparency. If our use of AI changes in any significant way, we will update this policy accordingly.

If you have any questions about how we use AI, please don't hesitate to reach out.

Contact

help@postery.com

Phone: +46 76 030 31 22

Postery AB Drottninggatan 5 1tr 411 14 Gothenburg Sweden